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Benoit Jacob on Mobile Scenarios: Let's Design the Future / PICNIC Festival 2011

The world we live in is changing fast. Exploding populations and economic growth in emerging countries are having a serious impact on our environment. Understanding this context—assessing needs and addressing the right question—is causing us to think about mobility in a whole new way and affording an opportunity for significant progress in car design. Benoit Jacob, head of BMW i Design, talks about how combining the freedom to move about as we please with our responsibility for our environment can help us come up with inspiring and attractive new mobility concepts for the future.

Wednesday, 14 September, 2011 (All day)

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